Why our open approach works

Benefits of the crowd: A problem shared is a problem solved.

What does it take to solve a problem? Is it simply that eureka moment? How much does your background, education, upbringing, the way you process information come into play? Is problem solving always collaborative, or can it be worked out in a silo?

No matter what business you are in, there is always an opportunity to work better, faster or smarter. There is scope to pivot, change or add value. There is always a challenge to overcome. But what happens when these challenges can’t be solved by your own experts, or within your own network?

Our approach to Open innovation enables us to find Solvers (academics, experts, specialists, and SME’s, etc.) from around the world that we don’t currently know and work with them to accentuate the strength of our existing workforce. It empowers us to problem solve and view needs and problems from a different perspective, by combining different locations, cultures, backgrounds and areas of expertise.

There are a number of important tenants that underpin open innovation:

  • Not all the smart people work for your company, so you must find and tap into the knowledge and expertise of bright individuals outside of your company.
  • External R&D can create significant value: internal R&D is needed to claim some portion of that value
  • You don’t have to originate the research to profit from it.
  • The firms that make the best use of internal and external ideas will outperform.
  • Profit from others’ use of your IP, and buy others’ IP whenever it advances your business model.

If you’ve always thought of innovation as something that’s done inside your organisation or with consultants or freelancers, moving from an ‘inside-out’ mindset to a truly ‘outside-in’ one may initially be a challenge in itself. But once you start to think about the knowledge, expertise and sheer thinking power you can tap into and the exciting possibilities of open innovation, it can be a eureka moment in itself.

How does it work?

Our Open Innovation Marketplace is the world’s biggest community of Solvers, with expertise in areas as diverse as business, technology, chemistry, life sciences, engineering, statistics, food and crop science and much more. They’re located around the world, and are typically educated to Masters level or above.

You don't have to assess job applications or resumes. You don't have to search the globe to find Solvers yourself. You can post your toughest challenges, in the form of prize-based competitions, to our global network of Solvers.

The power of the crowd

  • The world’s biggest community of 500,000+ expert problem solvers
  • Fast access to ideas that can become solutions to your business problems
  • Cost-effective approach
  • Possible to take you in new directions, with the opportunity for other income streams
  • Well-honed process means we’ll present you with solutions in a useable way